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Advertising

I. Identify what is being advertised from the ad.


II. Identify the company from the slogan.

  1. "The beer that made Milwaukee famous!"

  2. "Longer legs for a guardian of the peace." (Not Wonder Woman)

  3. "There's a ______ in your future-- with a future built in!"

  4. "Cold or Hot hits the spot!"

  5. "The center of interest in America's smart homes."

  6. "Drive Safely"

  7. Printed on every bottle: "All goods worth price charged."

  8. "The one that coats is the only one you need."

  9. "If at first you don't succeed, fix it."

  10. "Oh, what a feeling!"

  11. "Fill your cup to the rim."

  12. "We build excitement"

  13. "Protection that lets you feel like a woman again"

  14. "Makes wood beautiful"

  15. "We cut the work down to a wipe."

  16. "So dark and rich, shouldn't you switch."

  17. "Indubitably Delicious"

  18. "It just feels right."

  19. "We are Driven!"

  20. "The World is going our way."

  21. "Get Some"

  22. "Never Had it, Never Will"

  23. "We're the best friends that could be"

  24. "Makers of Pants. Nice Pants."

  25. "When it rains, it pours"

III. Identify the Company from its jingle.

  1. ________ is that heavenly coffee, heavenly coffee, heavenly coffee
    ________ is that heavenly coffee, better coffee a millionaire's money can't buy

  2. There's a feelin' around, it's America's sound
    _________ People feelin' free
    free to choose a new way
    free to stand up and say, "you be you and I'll be me",
    When you catch that thirst for livin', you'll need what _____'s givin'
    a ________ Lift, the _________ Gift, for feelin' free
    Join the _______ People, Feelin' free, feelin' free
    Join the _______ People, Feelin' free, feelin' free.....

  3. Let there be ________, let the good times in,
    You don't need a party for the fun to begin,
    Let there be _________, let the good times in,
    when you feel that craving deep down within,
    Let there be _________, let the good times in.
    When it's windy and cold, and you have to stay in,
    Let there be _________, let the good times in,
    When you're up or you're down, when you lose or you win,
    Let there be _________, Let there be __________, Let there be _________, let
    the good times in.

  4. Identify the company which uses the attached sheet music. Extra credit if you can actually identify the piece itself.


IV. List as many cartoon cereal spokespeople as you can (cereals based on cartoon characters that already existed don't count (i.e. Pebbles, Teenage Mutant Ninja Turtles Cereal)). Also give their real names, not just descriptions if applicable. Finally, use only one entry per cereal (i.e. members of a group of characters count just once). You need at least 20 for points. Bonus for 25 and 30.

V. Answer the following questions about the ads seen on "Saturday Night Live."

  1. The National Uvula Association ran a commercial reminding us not to ignore our uvula. What couplet was used to drive home this message?

  2. What was the name of the potato based beer advertised with catchy music and shots of drunken mindless jerks?

  3. How does the National Change Bank make it profits?

  4. Name the perfume designed for one-night stands.

  5. What was the perfume specially formulated for a man and his dog?

  6. What SNL product "combines German engineering with Mexican know-how?"

  7. What is "the mineral water that's dredged from Lake Erie?"

  8. What SNL device allows you and your loved one to "spend the most romantic times together?"

  9. What have been on John Belushi's training table since he was a kid?

  10. What "SNL" contraceptive even stops bullets?

  11. What "SNL" product was marketed under the slogan "a leg and a leg and a leg"?

  12. What toothpaste gives you the smile that says "Mmmm, that was good?"

  13. What is the sister product of "SNL"s Handi-Off?

  14. Why do kids like Quarry?

  15. What SNL product lets you drink your favorite fish?

  16. What SNL car is luxury sedan on the inside, abandoned vehicle on the outside?

  17. In a vein similar to "SNL," who gave us the ficticious advertisements for "Bubble-o Opium Gum", "Dead Cat Soap" (with a free dead cat in every bar!), "ShopLifters Supermarket", and "The National Toilet" tabloid ('Put a quarter in the slot, and we'll wipe the world for you!')?

V. Write a short jingle to be used by Williams College.

VI. Essay Questions

You're looking for a job in the advertising market and they give you two questions to answer. Pick only one of the two. Good Luck!

  1. Please provide a loose vision of the next installment of the Energizer Bunny commercial.

  2. Please write an ad for one of the following products:

    1. Sitagin Hemorroids medicine

    2. Good Grip Denture Cream

    3. No Itch antifungal foot powder