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Titles of articles in Willipedia are chosen to serve two crucial goals which are sometimes at odds.
#Titles [[Willipedia:Policies#Article_Titles_are_a_Promise_._._.|create expectations]], and therefore a title ought to accurately reflect the content that follows it.
#But, on Willipedia, titles are the names that articles are called by. Titles need to be succinctly named, or they will never be called by editors, will never be linked to, and will fall into obscurity.