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The Purple Cow is Williams' mascot, after its creation inspired by the infamous poem by Gelett Burgess:
<I><br><br>
I never saw a Purple Cow,<br>
But I can tell you, anyhow,<br>
I'll kill you if you quote it.</I>
According to the photo archives of the House of Local History in Williamstown:
Farms still existed right up to the edge of campus a hundred years ago. This included a farm next to Weston Field. One night several young men were feeling adventurous and proceeded to paint the poor cow purple.
<I><br>The Purple Cow</I> is also the name of Williams' first humor magazine.
See [[The Cow]].