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Bad beer
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Pabst Blue Ribbon, Rolling Rock, and Coors are three generally recognized exceptions, each having a devoted following of discerning tasters despite their budget pricing. Keystone Light also has a devoted fanbase.
* This is like the avid skier that regular at Jiminy Peak. Sure it's close, convenient, and cheaper, but given the opportunity, you'll go for something better. The above beers simply are not brewed with as much care, nor are their ingredients high quality.
Don't be fooled into believing a beer is necessarily good if it is imported. Some of the overpriced, well-marketed "Euro" beers (e.g. Heineken or Stella Artois) are just as bad as the American macros, especially when they get skunked.