Images Cinema is Williamstown's only movie theater, if you don't count Bronfman Auditorium. Located on Spring Street next to the Red Herring, the movie house is independently owned and frequently shows independent movies. It is notable for its large selection of popcorn condiments. They'll usually show a movie at 7 and the same movie at 9, although there are matinees on the weekends. The famous Twofer Tuesday, perhaps Williamstown's cheapest date at $4 total, was recently reconceived as the Half-off Tuesday, so you no longer need a date to get the discount. This has not cooled support for establashing a "Third-Wheel Thursday," whereby three tickets would be sold for the price of two.